Expanding the
Brandscape

A stack of Criminal books and a laptop showing the landing page.

Criminal Spin-off

Graphic Design, Visual Design (UI), Web Development

Overview

The Criminal podcast has expanded into book publishing, launching its first series featuring The Paramedics, Lavender Scare, and The Palace of Justice. This project includes the design of these three books and their landing page.

The image of 90 skethes made during the design process.

Challenge

Criminal has been a leading true-crime podcast for a long time, with a strong foundation to broaden its reach. Now they are entering the publishing world — an entirely different landscape. The challenge was to ensure that the books and the podcast felt cohesive under the same brand identity.

The Question;
How can a podcast brand expand its visual identity into a new medium?
Stacked three books from the criminal spin-off publication.
Three dustcovers for books from the criminal spin-off publication.

Solution

The first three books — The Paramedics, Lavender Scare, and The Palace of Justice — draws from the podcast’s most compelling stories. My role was to design the book covers and the landing page for this new publishing venture. I ensured that the overall graphic language remained faithful to the Criminal brand while introducing new design elements that reflect their expansion into print media.

Experience the coded site