Expanding the
Brandscape
Criminal Spin-off
Graphic Design, Visual Design (UI), Web Development
Overview
The Criminal podcast has expanded into book publishing, launching its first series featuring The Paramedics, Lavender Scare, and The Palace of Justice. This project includes the design of these three books and their landing page.
Challenge
Criminal has been a leading true-crime podcast for a long time, with a strong foundation to broaden its reach. Now they are entering the publishing world—an entirely different landscape. The challenge was to ensure that the books and the podcast felt cohesive under the same brand identity.
Solution
The first series—The Paramedics, Lavender Scare, and The Palace of Justice—draws from the podcast’s most compelling stories. My role was to design the book covers and the landing page for this new publishing venture. I ensured that the overall graphic language remained faithful to the Criminal brand while introducing new design elements that reflect their expansion into print media.
